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10 How To Buy Successfully
Pressure advertising
pushes people into making purchases. Price deadlines accelerate deciding and
acting. To boost sales, merchants encourage impulse buying.
In contrast, I meet customer needs when the
timing is best for them. When they are ready, I will be there. My goal
is to benefit my customers, not my income.
If my philosophy reduces my sales by half, I am
pleased that I have not given half of my customers buyer's remorse.
On the other hand, customers do not
spontaneously imagine everything that can help them. Better advertising
improves living by stimulating creative vision. There is a difference between
impulse buying and informed choice. Deliberate and educated customers become
satisfied loyal customers. They buy improvement.
Joining the happier group
requires thought and discipline. Wise buyers study the logical connection
between what they are offered and what they will use successfully. They
can defend themselves from pressure tactics by realizing that if something will
not be available next month or next year, maybe they don't need it right now
either.
Being For Others Blog copyright © 2020 Kent Busse
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